Senior communications strategy that works the way you do, nimble, direct, deeply invested.
Making your mission
impossible to miss.
The HYPHEN difference
There’s often a gap between the caliber of a nonprofit’s work and the story being told about it. Not for lack of care, for lack of time; the mission comes first.
But impact that goes unseen can’t grow: the story is how support finds its way to the work. A hyphen connects two things, and that’s where we work: making sure the world sees the impact you have on the communities you serve.
Our offerings
Think of these as ingredients rather than fixed packages; most engagements blend several.
And everything we deliver is built the same way: deep research and analysis underneath, clear and actionable steps on top.
Narrative refinement & development
Sharpening the story you tell about the work, or building it from the ground up for new organizations.
Communications strategy
Where to show up and what to say, across social, media, and every channel your audiences actually use.
Milestone campaign design & communications
End-to-end campaign thinking for anniversaries, launches, and the moments that define you.
Key stakeholder stewardship & communications
Rhythms and materials that keep funders, boards, members, and partners close, informed, and invested.
Thought leadership
A strategic approach to your leaders' time, voice, and visibility, focused on the engagements that actually move the mission.
Brand development
A voice and identity that match the caliber of the work.
Partnership strategy
Finding and activating the collaborations that extend your reach and credibility.
Communications capacity building
Systems, templates, and coaching that leave your team stronger than we found it.
About
HYPHEN Communications was founded by Maya Rubin-Wish, a communications strategist based in San Diego, California.
Maya built her career at The Lede Company, one of Observer's top five PR firms, where she was the second hire on the Social Impact team and helped grow it into one of the industry's most sought-after impact consultancies. Her work there spanned national reproductive rights, global health, and human rights organizations; major cultural and corporate foundations; and leading universities. She has built foundations from the ground up for globally recognized cultural figures, designed giveback strategies for some of the world's most prominent talent, and developed impact programming for household-name brands.
No engagement is a solo act: HYPHEN is supported by an incredible bench of collaborators with deep expertise and even deeper networks across the impact space.
When she's not at her desk, you can find Maya hanging out with her dog, Maverick, who has strong opinions on food and fetch, and none on communications strategy.